Let’s be honest: AI is part of the creative workflow now.
The difference-maker isn’t
the tool — it’s how you use it to enhance, refine, and finish
what you’re building.
That part still takes a human touch.
As a creative leader my focus is fusing
Technology & Art into successful designs across all of your deliverables. I’m constantly flowing and expanding my craft specifically in Branding
and
THINGS THAT REMIND YOU
THAT DESIGN IS ORGANIC.
I provide creative direction and visual solutions that ...
Selected Samples
Coworker: “What!? A Drill Sergeant! I can’t see it! You’re so creative and easy going.”
Me: [half smirk] “I was always into art, doodling on anything. When I deployed, my Platoon Leader yelled at me for drawing on the helmets...you know, a favorite team, mottos & tattoo style drawings to get motivated. He threatened to charge me with office hours and extra duty for a month. All the Marines in my platoon cleared the tent to avoid getting yelled at. Then the funniest thing happened, he leaned in and asked/told me to draw the Notre Dame Fighting Irish logo in exchange to forget the vandalized government equipment. "It needs to be the best drawing Marine!". A few minutes later, BOOM!, a satisfied client … proBono!
Thanks Sir! ... and like you, I did get home for Christmas before we deployed. (another story for another day).
I love telling this story because he was my first disgruntled yet satisfied client. The moral of this story is, I love what I do as a creative professional.
I remember a coworker commenting my tattoo,
“You were in the Marine Corps?”
Me: “Yup.”
Coworker: “What did you do, Graphics?”
Me: “Nope, Infantry 0311. I'm Drill Sergeant in the Army now.”
Let's talk about your next idea.
Tattoos are the oldest form of Self Branding and advertising
... resonate your ideas.
Core Competencies
Creative Direction & Brand Systems
Campaign & Content Design
Motion & Video
UI/UX & Cross-Channel Design
Figma
Generative AI
Adobe Creative Cloud
Creative Project Management
Print Production
Bilingual (English/Spanish)
Transforming technical content into visually appealing information.